One way to get better backlinks is to check out your competition and see where they are getting their links. You can easily find out what backlinks your competition has by using the many tools on the market.
There are both free and paid options to help you spy on your competition. Here are our picks for the top 7 backlink checker tools.
Ahrefs
Register for a free account with Ahrefs and get a complete analysis of your backlinks, including how many you have, where they come from, the anchor text used, and so on.
If you sign up for a paid account, you can get more in-depth analysis and track your progress over time. Of course, you get all the same information for a competitor’s site, and you can compare your progress to see where you can improve.
Open Site Explorer
Moz is another giant in the search marketing world, and its Open Site Explorer is considered one of the best tools available for backlink analysis. It gives you the number of links for a site, of course, but also information like the newest links, the page authority, the spam score, and domain authority.
SEMrush
SEMrush gives you a lot of important information about any URL that you enter, including the backlinks pointing to the site. You can track multiple competitor sites and get comprehensive information about the links. You’ll need to sign up for a paid account for this though since the site gives you a very limited number of searches for free.
Rank Signals
Rank Signals is another free backlink checker that provides plenty of useful information. In addition to providing the number of external links, the tool also shows how many followers the site has on social media, its Alexa traffic rank, and its page rank.
Majestic SEO
Majestic SEO actually offers several tools to help webmasters. Its backlink checker crawls the web itself – it doesn’t use third-party data to deliver the information. You can use it to find the backlinks pointing to your own site or to that of a competitor, including the number of referring domains and IPs.
Google Search Console
Google Search Console is part of the Webmaster Tools that the search giant provides. Under the Search Console, you can check out “Links to Your Site” under the “Search Traffic” section. There you’ll see the total links to your site, as well as your most linked content, the sites that link to you the most, and the anchor text used.
You can only use the Search Console to check out links on your own site, but it is an important resource that offers up-to-date information right from the source.
Kerboo
Monitor changes to a link profile with Kerboo. Learn how a site’s rank changes with the addition of better quality links or the removal of low-quality links. The link profile is checked daily, and you get an email letting you know of any changes. The tool helps you save time and streamline the process while you are monitoring links.
These are the top 7 Backlink checker tools.
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